Deep Dive: The Intersection of Gaming and Business

Introduction
(0:00) Travis Scott and the power of Astronomical
Products + Services(5:28) Nba2k /// product creation, development, and pricing
(16:45) Aimlab /// services as a product
Marketing, Media, and Membership
(23:00) NBA2k /// How to brand Gatorade in the city
(34:40) Media /// The media relevance gap + beyond billboards
(45:20) Fortnite /// What we can learn from the battle pass
Sales + Supply
(56:20) NBA2k /// Shopping @ Swags, the cultural cost of hype
(1:02:50) Snkrs /// Gamified waiting room, what if?
Conclusion
(1:10:18) Geer and the IP Arms Race