Introduction (0:00) Travis Scott and the power of Astronomical Products + Services(5:28) Nba2k /// product creation, development, and pricing (16:45) Aimlab /// services as a product Marketing, Media, and Membership (23:00) NBA2k /// How to brand Gatorade in the city (34:40) Media /// The media relevance gap + beyond billboards (45:20) Fortnite /// What we can learn from the battle pass Sales + Supply (56:20) NBA2k /// Shopping @ Swags, the cultural cost of hype (1:02:50) Snkrs /// Gamified waiting room, what if? Conclusion (1:10:18) Geer and the IP Arms Race